Writing | Communications
Content Marketing | Web Development
One Trick Pony
I build award-winning storytelling platforms and content strategies, and have more than two decades of experience writing for magazines and online publications, as well as developing websites, podcasts, videos, and mobile apps for big and small companies, universities, and nonprofits.
Starting with a digitally native approach to content and storytelling that fosters engagement, trust, and loyalty in audiences, I develop a strategy tailored to your vision and deliver on-time and on-message content that makes an impact on the perception of your brand.
As an award-winning writer producing cogent and on-point content for nonprofit, corporate, and local clients, I bring nuance and advanced reporting skills to each project, so each piece it hits all the right notes with your chosen audience.
Knowing how content plays out across different mediums is crucial to being heard. I can help you identify the platforms—digital, print, mobile, event/experiential, video, social media—most appropriate for the stories you’re looking to tell so you can forge deeper bonds in your target markets.
I will help you develop a communication action plan that matches your capacity and maps to your North Star, whatever it may be. And as we work together, I will help you clear away processes and habits that are no longer relevant or helpful, so that everyone can see the path forward.
In-depth knowledge of the content landscape helps me bring your messaging into alignment. By understanding your audience and the creative ways of reaching them, I can design your voice and visual identities with the kind of clarity that breaks through the noise.
Having a website that attracts viewers, grabs their interest, and brings them back for more is crucial to your company’s success. I can interweave compelling design, smart copy, web behaviors, and SEO to make your site a reliable and potent business tool.
My approach to digital media fosters engagement and brand loyalty by matching your messaging with the audience you’re trying to reach and delivering compelling content that matters to them.
Metrics & Results
I can created a consolidated view of customer preferences and expectations across all channels—web, social media, mobile, email—and help you use this information to deepen your insight into your customers and create authentic and engaging interactions.
Lights! Camera! Acting! Web Redesign
The LCA acting school had grown beyond its old static site, so I built a bold new online home that enabled the school
to shift its business to online classes and handle all the
e-commerce transactions that move required.