About Me
In tight pieces and long form, I’ve created a litany of stories about subjects both mundane and extraordinary. You should see what I can do for you.
Hi there.
I am an award-winning writer and editor for national magazines and prominent and not-so-prominent websites. I started my career at Maximum PC magazine in San Francisco, covering emerging technology. Before long I stepped into the managing editor role at Runner’s World, where I helped bring the brand to the brink of a National Magazine Award for General Excellence.
From there, a small publisher recruited me to resurrect LODGING, which I revived as an award-winning magazine and digital content platform. In 2014, I co-founded a firm specializing in medical and healthcare content. We introduced the world to Real Woman, a women’s lifestyle title that won the Content Council’s award for best new magazine. I also created an innovative web platform for Real Woman, that significantly enhanced Capital Health‘s brand presence.
C is for capable.
In 2018, as editorial director at the Rutgers University Foundation, I was tasked with combining a simplified donor journey with cause-based storytelling. The result was a 240% boost in web traffic, $10 million raised for student financial aid, and a $1.1 million jump in the university’s web-based fundraising, all in a single year.
Currently, as a content director at Princeton University, I develop compelling, multi-channel stories that spotlight the innovative work of Princeton faculty with the goal of unlocking the University’s educational experiences for more people. And I’m just getting started.
“My unique blend of creativity and strategic insight delivers measurable success. Let’s create something awesome together.”